Independent advisory · B2B events & media
Strategic advice for event organisers and the investors behind them. Connecting ambition with the leadership, data and digital capabilities to deliver it.
Let’s talkHow we help
Align the team, challenge the strategy or move an important programme forward. Start with the decision your business needs to make.
01 Leadership alignment
Bring competing priorities into focus. Discovery conversations and a structured workshop help the senior team work through the trade-offs and agree what matters next.
The outcomeA practical 90-day plan, with clear priorities, owners and measures of success.
Explore the workshop02 Growth strategy
Take a fresh look at an event’s competitive position and growth potential. Combine the Event Strategy Bot’s structured review with experienced commercial judgement.
The outcomeA sharper view of where to play, how to win and which opportunities to pursue.
Explore the session03 Transformation & delivery
Senior support for programmes that need momentum. Diagnose the real blockers across CRM, data, digital and marketing, then work alongside leadership and delivery teams.
The outcomeBetter decisions, stronger execution and greater capability within the business.
Explore the advisorySelected experience
Examples from Barış Onay’s advisory work with event and media businesses.
Digital transformation
From CEO advisory and an executive workshop to support through a wider transformation of digital leadership, data architecture, HubSpot and marketing.
Leadership → deliveryCRM & marketing
Advised the MD and internal teams through a six-month overhaul of HubSpot, payment systems and marketing operations, creating a cleaner data foundation.
Systems → capabilityImplementation advisory
Supported the CMO and team through a six-month HubSpot implementation, managing the implementation partner and reducing the risk of the rollout.
Investment → execution
Sector knowledge. Commercial judgement.
Virtual Strategy is led by Dr Barış Onay, bringing more than 20 years of growth, digital and transformation experience in B2B events and media.
Formerly Chief Commercial Officer at Tarsus Group and Group Marketing & Digital Director at Hyve, Barış has worked at the intersection of commercial ambition and complex change in public and private equity backed businesses.
As co-founder of Precision Communities, he continues to run an events and media business. The advice is informed by the realities of leadership, investment and delivery.
More about Barış OnayStart a conversation
Tell us what you’re working through. A short conversation with Barış will help establish where support could make the most difference.
Book a conversation Send a message baris@barisonay.com